News

24 Mar Hosting a CEO Lunch with executives from Super Retail Group, Vodafone & The Iconic

14 Feb In the AFR

There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...

06 Feb Why product is no longer enough to survive in retail

If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...

09 Jul Why businesses are the new media moguls

This article originally appeared in Smart Company and can be viewed here: https://www.smartcompany.com.au/marketing/mogulmediaowned-media-business/   Trying to explain the value of owned media can be difficult, but Russel Howcroft from ABC TV’s The Gruen Transfer and PwC nailed it when he said Chemist Warehouse is already making millions...

09 Jul Owned media assets are unlocking new revenue streams for shopping centres

Shopping centres, like most of Australia’s retail sector, are going through an upheaval. The days of assumptive year-on-year rental growth is long gone, as digital technologies continue to disrupt the status quo and shopper expectations evolve at a rapid pace. For many businesses there’s a real sense...

09 Jul CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.  Every dollar invested in paid media is scrutinised by CMOs for ROI, reach and...

09 Jul How retailers can unlock millions in revenue

Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along with numerous iconic retailers, are...

10 May What retailers can learn from Harrods

What retailers can learn from Harrods Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along...

10 May Why retailers need to tap into the $96 billion owned media market

Why retailers need to shift their focus and tap into the $96 billion owned media market Leaving money on the table is frowned upon by most businesses, but for retailers, it’s a cardinal sin. Retailers are expert at leveraging their assets to drive a better return, yet...

10 May Retailers are the new media moguls

Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...