New revenue Archives - Sonder
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New revenue

Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....

Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...

First-up, this post has nothing to do with Harry and Meghan. You see, there was another high-profile royal event that occurred in 2018 (just not as photogenic) and it’s being hailed as the reason for a “patchy” Christmas retail period. Last year’s Royal Commission into Banking...

According to the esteemed UK publication Marketing Week, the primary media trend for 2019 is growth of owned media monetisation in ecommerce. Zenith predict it will add around $100bn of new money into the global advertising market next year. If it follows a similar path...

We’ve been fortunate to work with some of the most dynamic people and businesses in the world. We’ve unlocked over $4 billion in owned media value for retailers such as Coles, Telstra, Myer, KFC and Stockland. And they have all told us the same thing… Owned...

A bit of Sonder chest-beating this week. Two organisations which can each justifiably claim to be veterans of owned media leverage and have some of largest owned media channels in the country, have recently started working with us to leverage their assets even further. Thereby...