A recent global survey of 35 multi-billion-dollar advertisers found that 65% of them have improved their internal media capabilities over the last 12 months. Improvements such as hiring programmatic experts & building ad inventory trading desks, investing in resource & systems to tackle ad fraud,...
A recent study by Northwestern University has some stunning findings. Their research focused on how owned and paid media pertain to growing and declining brands. They segmented brands by their sales growth success across a 5 year period, which revealed remarkable (and consistent) differences in...
Joseph Pilates originally called his work "Contrology" before the world decided to name the exercises after their founder. As businesspeople, we like to control as much as we can and the six principles of Contrology can be applied to achieve greater success: Concentration: If you...
What a ridiculous headline – to “own empathy” goes against the very essence of empathy. But this headline was purposeful. You see, I was being empathetic to you, because marketers like to “own” things, so the headline makes it easier for you to click and...
Faced with what the CEO calls “a softening casual dining market”, London’s 50-year icon Pizza Express has re-invented itself as a place to eat and be entertained. The food hasn’t deviated from the successful formula but they have found a way to differentiate from a...
An icon? A piece of critical infrastructure? An engineering marvel? A rush hour headache? All of these answers are right, but there’s one more that sums up the shift towards inside-out marketing and an owned-media first approach to communications. You see, the bridge was built 88...
Continuous delivery is a software engineering term for an approach in which teams produce software in short cycles, ensuring that the software can be reliably released at any time. The leaders in this approach are the biggest tech companies in the world: Amazon updates their...
Perhaps surprisingly, toy brand Lego topped this year's ranking of the world's most powerful brands, according to a survey compiled by the business valuation consultancy Brand Finance. The survey defines the most "powerful" brands, as companies whose financial value is most impacted by their branding. But...
Myer is a purpose led brand, everything they do is considered in light of their purpose. From the little one percenters to the larger, more overt initiatives. One of these larger initiatives is their commitment to the Wonderland space at their flagship Sydney City store....
Recent data released by petroleum giant Shell states that a customer who engages with their loyalty programme are worth 10 times more to the company than a non-loyal customer. That is worth repeating and writing in capitals: TEN TIMES more valuable than other customers! They...
