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19 Dec 2016…what did you miss?

Posted at 19:24h in Blog, Brand Purpose, Business, Connect, Earn, Grow, Inside-out by Jonathan Hopkins

Part retrospective, part playlist and part discovery, welcome to Sonder Insider’s look at what we’ve learned this past year in life, in business and in marketing: Immortals are mortal Prince, Bowie, Ali People are rebelling against norms America, Razorlight & Anarchy In The U.K, Sex Pistols ...

21 Nov Are you sitting on a gold mine?

Posted at 19:37h in Blog, Earn, Grow by Jonathan Hopkins

Today marks a seminal day in the short history of Sonder. Today we launch a new product. A product which until now did not exist anywhere on the planet. A product which is going to revolutionise how businesses view their own assets. A product which is...

05 Sep Don’t take our word for it

Posted at 12:33h in Blog, Earn by Angus Frazer

As the world’s first owned media specialist, Sonder is leading the transformation of marketing from cost centre to a profit centre. And now it’s not just us talking about it. Marketing Week UK recently wrote an article highlighting how a number of global businesses are...

13 Jun Bulldogs Licking Lemons

Posted at 20:24h in Blog, Earn by Angus Frazer

Since starting Sonder a year ago, a business that focuses solely on the Owned Media space, we’ve seen the bulldog-licking-a-lemon expression a few times. It is usually in response to us suggesting that a marketer could put another brand’s advertising on their brand’s owned media...

25 Jan Is your CX house in order?

Posted at 01:37h in Blog, Connect, Earn, Grow, Inside-out by Jonathan Hopkins

This article first appeared in Marketing Magazine on 21 January 2016. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the future: It will assume complete responsibility for end-to-end customer experiences, and Marketing’s role as a revenue driver...

16 Nov Paid media vs owned – has the pendulum swung too far?

Posted at 11:15h in Blog, Connect, Earn, Grow, Inside-out by sonder_uber

First published in AdNews on November 16th 2015 The pendulum has swung too far when it comes to brands devoting too much marketing budget towards paid media, according to founding partner of Sonder Communications, Jonathan Hopkins. Hopkins, who worked at UM for eight years, creating and managing...

16 Nov Owned media offers big opportunity for brands

Posted at 10:15h in Blog, Earn, Grow, Inside-out by sonder_uber

First published in the Australian Financial Review on November 16th 2015 There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size...

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