Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...
The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...
Owned media assets are often an afterthought in campaign communications. The forgotten child of marketing, owned media is often relegated to transmedia mediocrity whereby the campaign creative is simply dropped into all owned channels with nary a thought to the role owned media can play....
A monk once told me the secret code for loyalty. Even now I cringe at the intent behind my asking him the simple question, “what is loyalty?” You see, at the time, I just wanted to know how to address a common marketing goal –...
Part retrospective, part playlist and part discovery, welcome to Sonder Insider’s look at what we’ve learned this past year in life, in business and in marketing: Immortals are mortal Prince, Bowie, Ali People are rebelling against norms America, Razorlight & Anarchy In The U.K, Sex Pistols ...
Corporate values, for some this term is an oxymoron. Corporations don’t have values plural, they have a thing they value, singular. That “thing” is profit. Everything else is window dressing designed to make stakeholders feel a little better about the corporation. Granted, that’s a pretty cynical...
It’s easier to fall for anything than it is to stand for something. When you don’t have a North Star; a clear objective, a well articulated purpose or a deep sense of self, life seems easy. You simply go in the direction of the prevailing wind....
You don’t hear much about flashers anymore. Growing up it was quite common to hear about strange men in trench coats flashing themselves in the park, giving old ladies a fright and a story to tell. So where have all the flashers gone? What has driven...
From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects. All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...
