KFC improved negotiation outcomes with partners by unlocking owned media - Sonder
17436
portfolio_page-template-default,single,single-portfolio_page,postid-17436,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode_popup_menu_text_scaledown,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-6.5.0,vc_responsive

KFC improved negotiation outcomes with partners by unlocking owned media

KFC sought to leverage the value of the owned media they had previously been giving away to partners and suppliers.

Sonders forensic audit assigned a value to all of KFC’s owned media assets including physical & digital.

The audit and valuation were instrumental in assessing the true worth of the owned media given to partner brands and suppliers.

Sonder identified over $115m in owned media asset value which KFC could leverage in their negotiations with suppliers.