Living your brand purpose: An intoxicating mix of content and activism - Sonder
Patagonia’s involvement is incredibly subtle but completely authentic – beautifully walking the tightrope of branded content and authentic storytelling.
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Living your brand purpose: An intoxicating mix of content and activism

06 Nov Living your brand purpose: An intoxicating mix of content and activism

Posted at 03:21h in Blog, Brand Purpose, Inside-out by

Outdoor adventure brand Patagonia have got behind real causes in a powerful demonstration of a brand living and breathing its purpose and standing for something meaningful to real communities. Their involvement is incredibly subtle but completely authentic – beautifully walking the tightrope of branded content and authentic storytelling.

Read more about Patagonia’s New Localism strategy in this Fast Company article and click here to understand more about the importance of creating a Brand Purpose.