Is packaging your most powerful medium? - Sonder
In an unprecedented move, Coca-Cola’s 2015 summer campaign was initiated from the inside-out. From their most precious owned asset; their cans.
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Is packaging your most powerful medium?

19 Oct Is packaging your most powerful medium?

Posted at 03:42h in Blog, Grow, Inside-out by

When people think of summer, people think of Coke, right? Well, that might have been the case 15 years ago with those iconic summer TV ads but to today’s youth a TV ad heritage meant nothing and Coke was losing relevance amongst the all-important teenager.  In an unprecedented move, Coca-Cola’s 2015 summer campaign was initiated from the inside-out. From their most precious owned asset; their cans. They simultaneously reduced the can size to reflect today’s healthier pallette and introduced some on-trend summery colours. It worked, driving an impressive 27% sales uplift.

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