There has has been a great deal of commentary and discussion amongst both fans and the media surrounding the latest Nike advertising campaign featuring controversial NFL player Colin Kaepernick. Even Bloomberg have waded in, with an article putting a $43M value on the discussion so far,...
In an age where consumers are over-saturated with digital advertising, advertising on the humble bread tag has bridged the analog and digital worlds, achieving 15% volume growth and 25% value growth (year-on-year) for leading FMCG brands. Created by owned media specialist Sonder Communications, Bread Connect allows advertisers to communicate...
How Tip Top is innovating the media landscape through owned media assets. Bringing innovation to the table is every marketer’s challenge: innovation that creates a better customer experience and delivers sustainable growth and profitable revenue back to the business. Like many FMCGs, the bakery category has...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The pendulum has swung too far when it comes to brands devoting too much marketing budget towards paid media, according to founding partner of Sonder Communications, Jonathan Hopkins. Hopkins, who worked at UM for eight years, creating and managing...
Businesses can now quickly and accurately put a global standard value on their owned media assets and generate new, highly profitable revenue streams, according to Sonder Communications. Investment in owned assets such as stores, websites, apps and packaging has traditionally been regarded as a cost of...
As online consumers lean towards ad-free subscription services, and ad-blocking grows year on year, Jonathan Hopkins explores other ways marketers can maximise their impact and return. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sonder's new MAVmetric tool is about identifying the potential value of owned media assets then helping brands realise it An Australian agency startup focused on helping Australian brands identify the value of their owned media assets and capitalise on...