Marketing Archives - Sonder

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Marketing

18 Dec Smoke Signals for 2020

Posted at 11:01h in Blog, Business, Marketing by Angus Frazer

Many towns and cities in Australia are facing a Christmas shrouded in thick smoke, or worse, from raging bushfires. While the overworked volunteer Rural Firefighters are putting out deadly real fires, retailers have been putting out their own fires in 2019. It’s safe to say it’s...

18 Mar How P&G are using owned media to save the environment

Posted at 16:13h in Blog, Connect, Marketing by Angus Frazer

Packaging is a valuable owned media asset; however, it only has positive value if its social cost is lower than the value it creates. If your brands packaging is harming the environment, regardless of the media value, it is simply a cost to society. A...

18 Feb A Defining Distraction

Posted at 14:35h in Blog, Marketing by Angus Frazer

It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...