This week marks one of world football’s biggest showcases, the European Champions League Final, so we thought we’d celebrate one brand’s phenomenal achievement in this sport. Nearly 20 years ago at the World Cup Finals in France 1998, Nike announced their arrival onto the world game...
Your customers are precious. Every business knows that. The audiences you have built around your product offer and your real estate are yours, you attracted and won them over. The offers and brand partners you share with them should be carefully selected to ensure you...
This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...
The operations centre for Britain's most established car rescue service, the Royal Automobile Club (RAC), is located next to a road. In fact, one of the UK's busiest roads, the M6. The iconic building is made predominantly of glass, simultaneously allowing passing cars to see...
Minimalism; an artistic style, an interior decorating theme and ultimately a way of life. It is an expression of freedom and courage. Freedom from the extraneous and the superfluous. But, let’s face it, it’s not everyone's cup of tea. Some find it cold, stark, dull and...
Last week I had the pleasure of an evening with Jennifer Hawkins. Of course she looked other-worldly, yes her dress was captivating and, no, I’m not in a daydream. However, I also wasn’t the only one with her on the night, in fact more than...
Nestlé, the world’s largest packaged food company, announced last week at an investor call that their next area of focus is establishing direct channels of communication with their consumers. Quite a big statement of intent from a business anchored in established distribution channels. Buoyed by...
A monk once told me the secret code for loyalty. Even now I cringe at the intent behind my asking him the simple question, “what is loyalty?” You see, at the time, I just wanted to know how to address a common marketing goal –...
Can you remember the last Coca-Cola TV commercial you saw? What was it about? Who was in it? Who was it for? What was the tagline? If, like me, you can’t answer these questions, don’t worry, I’ve got another one for you: Have you seen their new...
Let’s start this week with a quiz. The following phrases were recently researched amongst 2,000 UK and US consumers by agency Wunderman: ‘non-traditional’, ‘trendy’ and ‘ground breaking’. I wonder if you can work out what the research found? Were they: a) The top ranked phrases Marketers...
