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Connect

29 Oct Owned media audiences: How to understand your digital customers better

Posted at 03:32h in Blog, Connect by Jonathan Hopkins

Your proprietary audience is made up of parts, or segments of people. They have different motivations for being there, different buying habits, and are in need of different information. In his book Audience, Jeffrey Rohrs labels these segments seekers, amplifiers and joiners. All these audiences...

27 Oct Inside-out Marketing: AMEX to increase marketing through mobile app

Posted at 03:34h in Blog, Connect, Grow by sonder_uber

AmEx are taking advantage of their vast customer data resource to generate relevant, valued and personalised offers to generate increases in customer loyalty and acquisition. Julia Nestor, VP of brands, rewards and digital commerce at American Express said, “Compared to other marketing campaigns we run -...

26 Oct Advertising backlash: iPhone ad blockers top Apple’s App Store chart

Posted at 03:35h in Blog, Connect by Jonathan Hopkins

Ad blocking apps like Purify and Adblocker have instantly become the most downloaded apps on Apple’s iPhone new operating system IOS9. This behaviour reflects a growing trend of consumers rejecting advertisers intruding on their content experiences (ad blocking penetration in Australia is currently at 19%...