From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
As the world’s first owned media specialist, Sonder is leading the transformation of marketing from cost centre to a profit centre. And now it’s not just us talking about it. Marketing Week UK recently wrote an article highlighting how a number of global businesses are...
When you invite someone over to your house for the first time, you make an effort. You might tidy up, you might sweep the yard, you might cook your special dish, you might get the best silverware out, or you might dress a little smarter...
A recent experience taught me a valuable lesson worth sharing. On a walk with the family along a popular beachside spot, we stumbled upon a tiny isolated cafe which was bustling. The place was essentially a large hole in the wall with enough space for a...
Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects. All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...
To thrive in today’s high pressure, high expectations marketing world, you need to be more than a high performance “corporate athlete”. You need to bring another dimension. You need to bring your A-game. That is, your “Art-game”. So what is the A-game and how do we bring...
I don’t know about you but I love it when someone challenges my thinking, inspires me to greater heights and makes me do better work. In today’s busy world, it might not happen very often but I think you have to make it happen. You...
The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...
Hopefully you took the time to read this image carefully? I would read it again now anyway. This hairdresser is a ‘specialist’. It specialises in short hair, it specialises in long hair, it specialises in beard trims AND (wait for it), it also styles hair! You might think...
It’s a provocative and fundamental question, one that is often neglected while we place our focus and attention on technology, social, content or whatever the latest marketing trend is. It is easy to confuse a brand with marketing. The 5, 6 or however many “P’s”...