Today marks a seminal day in the short history of Sonder. Today we launch a new product. A product which until now did not exist anywhere on the planet. A product which is going to revolutionise how businesses view their own assets. A product which is...
Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small. The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...
I was once told I didn’t have any EQ (by my boss, not my wife, I hasten to add!), but even I have since learnt the power of EQ in business, leadership & customer understanding. EQ stands for Emotional Quotient (also known as Emotional Intelligence)...
Corporate values, for some this term is an oxymoron. Corporations don’t have values plural, they have a thing they value, singular. That “thing” is profit. Everything else is window dressing designed to make stakeholders feel a little better about the corporation. Granted, that’s a pretty cynical...
Have you been drinking the Kool Aid? We hear this phrase a lot in business. Typically referring to someone espousing the values of “the corporation” a little too passionately or over-zealous leaders who have started believing their own hype. But, do you know where the...
There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities. And all of these paid communications are...
What if I said to you that you could buy the most innovative product on the market, that is a genuine improvement on an established category, that actually delivers on its promise and costs only 10% of the value of its components. You’d be interested...
It’s easier to fall for anything than it is to stand for something. When you don’t have a North Star; a clear objective, a well articulated purpose or a deep sense of self, life seems easy. You simply go in the direction of the prevailing wind....
You don’t hear much about flashers anymore. Growing up it was quite common to hear about strange men in trench coats flashing themselves in the park, giving old ladies a fright and a story to tell. So where have all the flashers gone? What has driven...
This week at Sonder we’re tapping into our inner-hippie, cleansing our chakras with a wire brush, zoning-in and, most importantly, getting in tune with the seasons. We all know them – Summer, Autumn, Winter and of course Spring, which, for those of us in the...