Jonathan Hopkins, Author at Sonder

10 May What retailers can learn from Harrods

Posted at 16:00h in News by Jonathan Hopkins

What retailers can learn from Harrods Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along...

10 May Why retailers need to tap into the $96 billion owned media market

Posted at 15:00h in News by Jonathan Hopkins

Why retailers need to shift their focus and tap into the $96 billion owned media market Leaving money on the table is frowned upon by most businesses, but for retailers, it’s a cardinal sin. Retailers are expert at leveraging their assets to drive a better return, yet...

10 May Retailers are the new media moguls

Posted at 14:00h in News by Jonathan Hopkins

Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...

06 May An old model for a modern era

Posted at 16:50h in Blog, Connect, Inside-out by Jonathan Hopkins

The digital age has seen many pioneering businesses fall by the wayside due to their structural inability to adapt, reluctance to adapt or slowness to adapt. Kodak, Nokia and Blockbuster immediately spring to mind. But in today’s connected economy where trust is the most important...

22 Apr Forrester Report heralds new era for retailers

Posted at 19:16h in Blog, Grow, New revenue, Retail by Jonathan Hopkins

Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...

08 Apr How to build a permanent brand presence

Posted at 17:52h in Blog, Connect, Grow, Inside-out by Jonathan Hopkins

This week we celebrate one of America’s and P&G’s most iconic brands, Tide, reaching 10 years in the dry-cleaning business. What began as an innovative brand extension into a complex, competitive industry, has become a highly successful business as well as an impressive owned media...

25 Mar Woolworths Media joins the party

Posted at 17:44h in Blog, Earn, New revenue by Jonathan Hopkins

15 years ago in the US a Wal Mart executive realised the store was as much a retailer as a media owner. The millions of customers passing through their doors every day were sizeable enough to rival any traditional media owner’s audiences and crucially, they...

11 Mar Is trust the new marketing currency?

Posted at 16:38h in Blog, Connect, Inside-out by Jonathan Hopkins

This is one of the pivotal questions being posed at the SXSW festival which is on now in Austin, Texas. For the uninitiated, the South by Southwest Festival and Conference has evolved over the last 32 years from a humble music festival with 700 attendees,...

25 Feb How algorithms create lifetime customer relationships

Posted at 20:07h in Blog, Business, Design, Grow, Inside-out by Jonathan Hopkins

Like a line from a coming-of-age teen movie, the phrase ‘she just gets me’ comes to mind when talking about the impact a good algorithm can have on the relationship between a business and their customers. Don’t worry, this is not a post about the...

11 Feb Take care of your cockroach

Posted at 16:17h in Blog, Connect, Grow, Inside-out by Jonathan Hopkins

Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...

Author: Jonathan Hopkins