Jonathan Hopkins, Author at Sonder - Page 13 of 13

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Author: Jonathan Hopkins

26 Oct Advertising backlash: iPhone ad blockers top Apple’s App Store chart

Posted at 03:35h in Blog, Connect by Jonathan Hopkins

Ad blocking apps like Purify and Adblocker have instantly become the most downloaded apps on Apple’s iPhone new operating system IOS9. This behaviour reflects a growing trend of consumers rejecting advertisers intruding on their content experiences (ad blocking penetration in Australia is currently at 19%...

22 Oct Aligning paid, owned & earned to drive in-store sales

Posted at 03:39h in Blog, Grow, Inside-out by Jonathan Hopkins

Despite the rise and rise of e-commerce, a surprising 90% of consumer purchases are still made in good old-fashioned bricks & mortar stores. However, we also know there are multiple digital touchpoints that customers will journey through before they arrive at those store doors. To...

19 Oct Is packaging your most powerful medium?

Posted at 03:42h in Blog, Grow, Inside-out by Jonathan Hopkins

When people think of summer, people think of Coke, right? Well, that might have been the case 15 years ago with those iconic summer TV ads but to today’s youth a TV ad heritage meant nothing and Coke was losing relevance amongst the all-important teenager....