From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
When you invite someone over to your house for the first time, you make an effort. You might tidy up, you might sweep the yard, you might cook your special dish, you might get the best silverware out, or you might dress a little smarter...
A recent experience taught me a valuable lesson worth sharing. On a walk with the family along a popular beachside spot, we stumbled upon a tiny isolated cafe which was bustling. The place was essentially a large hole in the wall with enough space for a...
I don’t know about you but I love it when someone challenges my thinking, inspires me to greater heights and makes me do better work. In today’s busy world, it might not happen very often but I think you have to make it happen. You...
Hopefully you took the time to read this image carefully? I would read it again now anyway. This hairdresser is a ‘specialist’. It specialises in short hair, it specialises in long hair, it specialises in beard trims AND (wait for it), it also styles hair! You might think...
Local Area Marketing Manager was for decades the “Traffic Cop” of marketing careers; you either started there or got sent there because you couldn’t handle proper marketing. Well, guess what? The language and tenets of local area marketing are remarkably similar to those recently espoused by...
You could be forgiven for thinking the marketer-agency relationship was broken beyond repair. In the last few years we have lived through a world where ex-CEOs of large media groups admit to widespread ‘stealing’ of their client’s money via publisher kick-backs, where creative agencies continue...
When we go to a wedding, the races or a nightclub we get dressed up. We want to look our best. For our self esteem, for the respect of others, and for the photographs. In fact, it’s largely for the photographs. It’s because we care...
Here at Sonder, we were excited by recent news that Mountain Dew in the States was reclaiming their digital audience and creating the first ever brand-owned multichannel network (or MCN as they are known). An MCN is an aggregation business which consolidates thousands of digital videos...
For decades it was all about new inventions. "What will they think of next?" people used to cry. We were amazed, intrigued and expectant with the wave of new inventions presented to us. The rocket ship, the personal computer, the mobile phone and the electric...
