24 Mar Hosting a CEO Lunch with executives from Super Retail Group, Vodafone & The Iconic
Posted at 12:40h
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Author: Jonathan Hopkins
14 Feb In the AFR
Posted at 16:57h
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There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...
06 Feb Why product is no longer enough to survive in retail
Posted at 16:40h
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If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
28 Jan Bright light amongst the retail gloom
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
09 Jul Why businesses are the new media moguls
Posted at 03:34h
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This article originally appeared in Smart Company and can be viewed here: https://www.smartcompany.com.au/marketing/mogulmediaowned-media-business/ Trying to explain the value of owned media can be difficult, but Russel Howcroft from ABC TV’s The Gruen Transfer and PwC nailed it when he said Chemist Warehouse is already making millions...
09 Jul Owned media assets are unlocking new revenue streams for shopping centres
Posted at 03:29h
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Shopping centres, like most of Australia’s retail sector, are going through an upheaval. The days of assumptive year-on-year rental growth is long gone, as digital technologies continue to disrupt the status quo and shopper expectations evolve at a rapid pace. For many businesses there’s a real sense...
09 Jul CMOs, it’s time to stop squandering customer attention
Posted at 03:23h
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Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media. Every dollar invested in paid media is scrutinised by CMOs for ROI, reach and...
09 Jul How retailers can unlock millions in revenue
Posted at 03:16h
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Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along with numerous iconic retailers, are...
03 Jun Is Netflix’s next move advertising?
Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....
20 May New way for retailers to display innovation
Innovation is too often mistaken for invention. The true definition of innovation is finding a better way to do something that improves on how it was done previously, that adds value to the user. An organisation’s innovation department often ties themselves in knots trying to...