Angus Frazer, Author at Sonder - Page 9 of 9
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Author: Angus Frazer

18 Apr

Posted at 21:03h in Blog, Connect, Inside-out by

Most people loathe waste. Especially people in the marketing and media fraternities where the wastage of money is considered a sacrilege.  Yet wastage is universally acknowledged as a given.  In 1911, John Wannamaker estimated 50% of his advertising budget was wasted, he just didn’t know which...