Kellogg’s wanted to understand the value of their packaging across 17 different brands and multiple formats for improved leverage in brand partnership deals.
Sonder’s commercial modelling and scenario planning allowed Kellogg’s to fully understand their asset value and accurately forecast 3 year revenue projections from brand partnerships.
Each Kellogg’s brand had an independently-derived ratecard for its packaging media formats for the partnerships team to use with confidence.
Sonder’s roadmap commercial model forecast 3X media revenues from Brand Partnerships.