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Connect Tag

Much like Jane Austen’s novel back in the 19th Century, we have a Sense and Sensibility predicament in media right now. With the likes of Google and Apple recently making their phone screens less addictive, marketers will have to drop the romantic notion that they can...

In case you missed it, GDPR is now enforceable as of last Friday. You probably knew it was coming, because your inbox may have experienced an explosion of “We’re Changing our Privacy Policy” emails. Whilst GDPR will affect different business in different ways, all businesses...

We learned at a young age that wishing for something nasty to go away didn’t necessarily make it go away. The annoying little brother, homework, green vegetables, they all stuck around despite our desire for them not to. So to adblocking: advertisers have been putting...

Earlier this month we saw how one of the world’s most progressive entertainment organisations, Netflix, were using owned media to attract people to its shows. This week we discovered one of entertainment’s oldest institutions doing exactly the same. The circus is in town and they...

This week served up a sober reminder of how the majority of the world’s population don’t recognise that they are sharing valuable information through online social platforms and even more worryingly, they aren’t aware that their information is being used to influence their behaviour with...