Despite being highly-leveraged in the owned media space, Coles Supermarkets wanted to improve how they work with vendors.
Sonder audited & valued over 100,000 distinct media units and created media packages for the vendor’s objectives like launching new products, driving sales or building brand equity.
Coles was able to improve relationships with vendors through providing owned media solutions which matched the vendor’s marketing objectives.
The additional revenue secured is confidential, however, the package structure ensured growth and evened out revenue across media channels.